FAQ
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1. What is permission and how to capture new subscribers
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1.1) The concept of permission

Sending emails without permission can not only land yourself in trouble, as email service provider we'll go down with you. It doesn't need to be complicated though. As long as you can prove that you received permission from everyone on your list to contact them about the subject of your email, you're covered. Learn more in our basics of permission article.

 

1.2) Work out who you can email out of your existing contacts/subscribers

Work out which of your current contacts comply with our permission requirements and import them into your subscriber's list.

 

1.3) Add a subscribe form to your side and set expectations 

If you have a web site, you can add an email subscribe form in a prominent position to capture new subscribers. You might also want to consider adding an opt-in checkbox to any existing forms.You can also specify custom landing pages so the subscriber can be redirected back to a confirmation page on you client's web site. Finally, in your subscribe forms you can set expectations about what you will be contacting them about and how often.

2. Ensuring your email template conforming to norms

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2.1) Let your recipient know who you are and how you got their details

It's so important to convey how you got someone's email address when you're contacting them. We add a note at the top of every template we design for you that clearly explains who you are and how you obtained their email address. Also, to ensure compliancy with the US CAN-SPAM laws, your street address is included in every template we design for you.

 

2.2) Make it easy for your subscribers to unsubscribe

Be sure you have an unsubscribe link, it's very important not to hide the link in small text at the bottom of your email. A prominent unsubscribe link conveys trust to all recipients and shows you're serious about maintaining permission.

 

2.3) Link to a web version

Your recipient may be using an older email client that has problems displaying your email, we always provide with a web-based version for them to view in their browser. 

 

2.4) Ask to be added to your their contact list

You will also like to have a note asking your recipients to add your sending email address to their address book. Many ISP's allow your recipients to filter emails from unknown senders. Plus, images are displayed by default if you're in the address book for many popular email clients.

3. Be smart when sending
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3.1) Use a consistent from name. email address and subject

Our system remembers the last from name and email address you used, but we also highly recommend that you use the same details for every campaign you send. Legally, this needs to be a valid email address and should contain your domain if you have one. Keeping it consistent ties in with our address book recommendation above.

 

3.2) Set up a small test list

On top of your subscriber's main lists, you can also add a small test list possibly consisting of your own email address. You also want to receive what your recipient's are receiving to ensure you know about any problems that may arise.

4. Measure the results
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4.1) Check your subscriber's opens, clicks and unsubscribes

Measure and compare results over subsequent campaigns. There is details results report availabe.

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