What is Email Marketing?

Email Marketing is a method of advertising, promoting, or simply distributing information to a large number of recipients via email. In general, Email Marketing services use an online interface to simplify the process of sending mass emails. These interfaces provide users with email templates, wizards, and editors that help users create and maintain email campaigns. They also provide a means to gather contact information and will send reports to users that can assist in improving the efficacy of future emails.

What to look for in an Email Marketing Service:

Email Marketing Service Provider should provide campaign reports and click through link tracking. These tools alone are reason enough to purchase an email marketing service. 

Why Use an Email Marketing Service?

1. Engage and educate your clients and potential customers with newsletters, marketing materials, customer correspondences or other documents. Email marketing services are your gateway to professional, effective bulk email campaigns that excite results.

2. You don't need to be a graphic designer to create an attractive email or newsletter. A good service has various email development features to help you every step of the way. You can import an HTML page or use one of the many email templates provided by the service. Add attachments, pictures, sound files, background images and more. Many services offer shortcut buttons allowing you to instantly insert lines, tables or even add unsubscribe/subscribe buttons to your pages.

3. One of the biggest advantages to using an online email marketing service are the tracking capabilities. You'll have access to reports on bounced, forwarded, delivered/undeliverable and sent emails; as well as conversions, click-throughs and more.

Why is Email Better Than Print?

Lower Cost: The traditional method of marketing to consumers - using printed pamphlets, catalogues, and other paper material - is much more costly than marketing electronically. It's not practical, and sometimes, not possible to take advantage of these savings without utilizing an email marketing service.

More Efficient: Emailing is instantaneous, as opposed to mailed advertisements. Not only can regular mail take days to be delivered, but it also might not be checked every day (which lengthens the amount of time it takes before a person sees the advertisement). An advantage of Email Marketing services is organized mailing lists, which provides the ability to send information to a wide range of specific potential customers. On the whole, marketing through email enables merchants to push information, instead of waiting for consumers to discover the information themselves.

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