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Some facts and benefits about email marketing
What is Email Marketing?

Email Marketing is a method of advertising, promoting, or simply distributing information to a large number of recipients via email. In general Email Marketing Services use an online interface to simplify the process of sending mass emails.

These interfaces provide users with email templates, wizards, and editors that help users create and maintain email campaigns.

They also provide a means to gather contact information and will send reports to users that can assist in improving the efficacy of future emails.

Why is Email better than print?

Lower Cost: The traditional method of marketing to consumers - using printed pamphlets, catalogues, and other paper material - is much more costly than marketing electronically. It's not practical, and sometimes, not possible to take advantage of these savings without utilizing email marketing services.

More Efficient: Emailing is instantaneous, as opposed to mailed advertisements. Not only can regular mail take days to delivered, but it also might not be checked every day (which lengthens the amount of time it takes before a person sees the advertisement).

An advantage of Email Marketing services is organized mailing lists, which provides the ability to send information to a wide range of specific potential customers. On the whole, marketing through email enables merchants to push information, instead of waiting for consumers to discover the information by themselves.

Why use an Email Marketing Services?

Engage and educate your clients and potential customers with newsletters, marketing materials, customer correspondences or other documents. Email marketing services are your gateway to profesional, effective bulk email campaigns that excite results.

You don't need to be a graphic designer to create an attractive email or newsletter. A good service has various email development features to help you every step of the way. You can import an HTML page or use one of the many email templates provided by the service. Add attachments, pictures, sound files, background images and more. Many email marketing services offer shortcut buttons allowing you to instantly insert lines, tables or even add unsubscribe / subscribe buttons to your pages.

One of the biggest advantages to using an online email marketing services is the tracking capabilities. You will have access on bounced, forwarded, delivered / undeliverable and sent emails; as well as conversions, clicks-through and more.

What to look for in an Email Marketing Service?

Email Marketing Services provider should provide campaign reports and click through line tracking. These tools alone are reason enough to purchase their email marketing services.

Some email marketing services provides customize design HTML newsletters to suit their company's image.

Email testing services is another service provided by some Email Marketing Services provider. They run your email through a wide range of spam filters. From consumer desktop filters, to high-end gateway systems used by ISPs and large corporations.

The benefits of outsourcing enewsletter delivery

Many companies and clients wonder what benefits an external email service provider can offer them, and whether they could just do it in-house themselves. In this article we will cover the major benefits of using an email service provider to send and manage email campaigns.

Easily measure the success of your campaigns

If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.

For every campaign you send, Thhep Email Marketing Services automatically creates reports that are:

Easy to understand
Automatically updated
Simple to share with other people

Save time

What administrative work? Sending the email might not take too long (although it may crush your mail systems internally!). It’s dealing with the results of your campaign that can eat up your time.

Subscribe and unsubscribe requests — every time you send a campaign, some people are likely to want to get off the list. It may only take you a minute or two to deal with, but if you need to stop what you are doing and switch tasks, it adds up quickly. And what happens if you miss one and send to that person again?

Thhep Email Marketing Services lets people unsubscribe instantly from any email they receive, and your list is updated automatically.

Dealing with bounced emails — For any given campaign, you might expect up to 10% of the emails to be bounced back to you. That could be hundreds or thousands of emails you need to handle somehow.

Are they permanent bounces? Then should you remove them from your list? Or do you need to resend the email to them?

Thhep Email Marketing Services instantly removes hard bounces, and re-sends your campaigns automatically to addresses which soft bounce.

Dealing with spam complaints — Sometimes people forget that they signed up for your emails, and hit the spam button. Thhep Email Marketing Services instantly removes people from your list when they make a spam complaint, ensuring they do not receive any more email.
Avoid hold ups on your own mail servers — We’ve heard of more than one marketing manager staying up till all hours trying to send email campaigns out without shutting down the company email network.

Let our servers handle that load for you.

Improve your deliverability

Your email campaign can only succeed if your recipients are actually able to read it. Using Thhep Email Marketing Services to send your campaigns can have a big impact on the number of people receiving the emails.

Whitelisting and feedback loops — We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our mail servers are recognized as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.
Monitoring of blacklists — We continually check blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.
Specialized network of mail servers — our mail servers optimize email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.

Use advanced options and smarter features

Personalization — Use custom fields to adapt your emails for individual subscribers
API — A programming interface to let you integrate Thhep Email Marketing Services with your own systems
Segmentation — Send focused emails to subsets of your full lists
Powerful import and export — Easily get your subscriber lists into and out of the system at any time
Archive your campaigns — Easily display your previous campaigns on your website

Constant improvement

A web based service like Thhep Email Marketing Services can be updated with better performance, new features and smarter tools very quickly, and at no extra cost. You don’t have to worry about having the wrong version, or getting out of date.

Every month we are adding features and making updates to make Thhep Email Marketing Services do more for you in less time.

Secure, reliable and supported

Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art.

We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.

Focus on your customers, not on your technology

Sure, you can use your own email client, or some other in-house tool to add your subscribers and deal with unsubscribe requests and bounces from bad emails all day.

But wouldn’t you rather spend that time working on the email itself, crafting the message to better meet your customers requirements and tweaking subject lines and headlines to get better results?

Using an email service provider lets you avoid the mundane administrative work and concentrate on serving your customers better.

Solutions for email marketing campaign

Email Marketing Solutions	Industries
Email Newsletter enable you to retain the clients you already have and increasing customer loyalty make as much of an impact on the bottom line as new business or sales. Customer retention can be achieved through email marketing, and using metrics and information held about customers to create targeted email campaigns. This email marketing solution will increase your customer retention.	B2B, consulting, charity, energy, finance, medical/healthcare, media, retail, manufacturing, logistics, IT, automotive, FMCG and retail, agency, entertainment, training, insurance, wholesale/distribution, tourism.
Email Marketing Solution offers email marketing campaign for a variety of business needs. This can be either to run an email sales campaign or keep existing customers. This email marketing solution will help you to increase sales.	Real Estate, Travel, Retail, Telecommunications, Financial Services, Medical/Healthcare, Education, Technology, Wholesale/Distribution, Logistics, Automotive, Communications, Manufacturing.
Email Marketing as Flyers can be used as a standalone communication to send timely, targeted and relevant messages to selected segments or all your subscribers. Increase your conversions by scheduling flyers into your newsletter publishing schedule. This email marketing solution will help you to create, send and manage report for your Flyers.	Hotels, Restaurants, Retail, associations, media, recruitment, agencies, education, charities, unions,, finance, security, , medical, FMCG, telecommunications, training, government, public relations
Email Newsletter enable you to send timely, personalised content to employees. Content can be easily personalised to relevant departments, products, business areas and geographical locations. This email marketing solution will help you to achieve effective internal communication.	Management consultancies, banking, oil and gas, insurance, law firms, , accountancy, technology, , unions, charities, advertising agencies, telecoms, pharmaceutical, electrical, consumer goods, automotive, brewing, recruitment companies, higher education, security and public service sector, medical technology, Government departments.
Email marketing proactively offer information into your customers’ inboxes and, in turn, drive readers to your website. You can add link to your products or services, special offers, surveys, events or specific landing pages within your website. This email marketing solution will drive traffic to your website.	Consulting, real estate, education, entertainment, gambling, communications, online retail, agency, automotive, printing, finance,, media, consulting, banking, and electronics, tourism, charity.